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SALES & MARKETING

MRS Oil Nigeria Plc, a company with the main business of manufacture and marketing of petroleum products in Nigeria has about 172 active company owned and more than 215 third party owned retail outlets MRS Oil Nigeria Plc is a major player in Nigeria’s petroleum products marketing industry. It is also a leading producer of quality lubricating oils and greases.

The company owns the following strategic assets:
1. 38,513 Barrels Base Oil storage at Apapa
2. A Lube blending plant at Apapa capable of producing 186,000 barrels per year
3. A 22,500 barrels per year grease plant
4. 5,100 barrels of additive storage at Apapa
5. A modern Avjet facility at Ikeja plus a yet to be completed aviation storage facility at Abuja
6. A warehouse complex at Alapere in Lagos and other warehouses across the entire country
7. A 2 million barrels per year fuels terminal

Our Priorities

• Unlock supply and distribution constraints
• Profitable growth through optimization of retail network and specialty businesses (C&I, Lubricants,etc)
• Develop and execute a brand and customer facing culture that acquires and retains customers
• Renovate operational excellence models for clean, safe and reliable operations
• Review sales organization for business excellence
• Prospect more C&I key accounts and execute vendor-managed inventory solutions for key C&I accounts
• Improve product availability through lube blending capacity and efficient distribution management
• Develop and execute brand building programs(Promotions,Advertising,Point of purchase,etc)
• Competitive pricing

Our Market Share

Company

Ranking

Sales

Market  

Volume

Share

'000 LTRS

 

Independent

 

   3,208,302

47.25%

Oando

3

   2,066,144

30.43%

Total

1

   2,292,448

33.76%

MRS

5

                  1,076,991

15.86%

Mobil

7

      601,419

8.86%

NNPC

6

      799,680

11.78%

Conoil

4

   1,309,114

19.28%

AP

2

   2,291,789

33.75%

TOTAL

 

 13,645,887

100%

Site Share

RETAIL OUTLETS BY MAJORS

Major

No

%

OANDO

485

20

MOBILE

224

9

TOTAL

536

22

AP

394

16

MRS

435

18

CONOIL

368

15

TOTAL

2242

 

Contacts

• OLUWATARA AJIBULU: Sales & Marketing Manager,
No 8 Macarthy Street, Lagos.
Telephone: +23414614607
E-mail address: oajibulu@mrsholdings.com

• ISMAILA IZUAGIE: Retail Sales Manager (South),
No 8 Macarthy Street, Lagos.
Telephone: 08075191501
E-mail address: iizuagie@mrsholdings.com

• OLUWAFEMI OYINLOYE : Retail Sales Manager (Abuja),
No 34 Suleiman Barau Street, Aso Villa Abuja.
Telephone: 08075191746
E-mail address: ooyinloye@mrsholdings.com